Creating a blog for your business can be a brilliant way to attract new visitors to your site. Posting engaging articles on a regular basis also helps you to build a relationship with potential customers, which can convert into sales further down the line.
But what sort of content should you write? We’ve rounded up a short list of top articles for startups and new businesses.
A blog is a perfect way to narrate and document your brand’s story. Even if you’re a new startup, there will be something to share. Tell your customers the inspiration behind what you do, or write about how you got to where you are today. Perhaps you can post some photos of a new product in its early design stages, or talk about this week’s progress meeting.
People love knowing what goes on behind the scenes, plus it’ll be motivating to look back in a year’s time to see how far you’ve come.
These are a great way to create eye-opening content. Firstly, you don’t have to come up with the structure all on your own, as your interviewee should do most of the talking. Secondly, the interviewee is likely to share the article on their social media channels. It really is a win-win for both parties.
Think about influential people in your niche market and get in contact with them. Even if they seem a little out of your reach as a startup, you may be pleasantly surprised if you drop them a quick email or LinkedIn message.
You could also interview members of your team, or friends who have helped out with your project.
Quick tips and guides
Everyone loves free pointers and advice. Think about tutorials that are relevant to your audience, or choose a service that you offer and write about it. You don’t have to give everything away, just a few titbits to drive readers to your site.
How-to articles are a fantastic way to get people already interested in your product or service to visit your website again. Once you've built up this trust with a potential customer, they will be more likely to invest their money in your services.
These are especially wonderful if you provide an ongoing service, such as web hosting, design services, financial consulting, maintenance contracts and so on.
Be sure to keep in contact with your clients and customers so that you can ask them how your business benefits them. Potential customers will be more likely to trust you if they can see real examples of how your service helps others.
More in-depth articles make ideal shareable content because you can use a relevant hashtag on social media, as well as tagging individuals, businesses and campaigns that you may have mentioned.
You can also research industry news and hot topics in your focus area. Find out this information by signing up for newsletters and browsing the blogs of other people in your field. Be sure to keep track of national holidays and global events too. Whilst you may want to steer clear of political debates, you can always tie blog posts into relevant celebrations or awareness days.
This is mutually beneficial. Whilst you get some interesting insight for your blog, the guest blogger gains exposure and a link back to their website.
If you do go down this route, be sure to get quality content and edit the articles so that they fit with your brand’s ethos and voice. Then it's time for everyone to share it with the world!
If you’ve been to an event or hosted your own, why not share what happened? It could be something as silly as photobooth snaps, or as thought-provoking as a video discussing the world of cloud technology.
Short pieces focusing on events can make great, shareable content. Make sure to tag others who were there and use the official hashtag if there is one, as you'll soon see your engagement increase as a result.
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