Telling the story and showcasing the people behind your business can really make you stand out from competitors. People like to know the human side of a brand, and with ever-increasing ways of using technology, it’s never been easier to share your tale.
Articles are surely one of the most effective ways to convey your story. As we mentioned in a previous post, regular entries can work wonders for message dissemination and SEO.
Make a few notes about your story first, then write it in a succinct and engaging way. Alternatively, you can create several short blog posts about your work or products, which over time will collectively convey your story. Make sure to share them through other platforms too, such as social media and email campaigns.
If you’re struggling, you can always have a chat with some professional copywriters.
The power of technology is rapidly changing and it seems that the future of social media is sharing live moments. Snapchat set the ball rolling about five years ago but was mainly used by individuals. Nowadays, big businesses are producing content via the phone app.
Instagram followed their footsteps by introducing Instagram Stories. They combined the live element with their already popular image sharing platform. The benefit of using Instagram over Snapchat for business is that you won’t have to rebuild your following and get to grips with a brand new app. Check out our post on how you can use Stories to improve your brand.
Finally, Facebook has also delved into the world of live media. With a simple click of the ‘live’ button, you can share what you are doing and working on in an instant with those who like your Facebook page. Those who aren’t currently using the app will be able to view the footage at a later time if they wish.
Sharing these behind the scenes videos can really show off your company's personality. Your followers will also be able to directly engage with you in an entirely new way, and it’s all done at the click of a button.
Of course, social media is a great way to share your brand’s story as well as engage with potential customers. You can use digital platforms in clever ways to share your products and services, as well as blog posts that tell your story.
140 characters on Twitter may not seem like a lot of room to showcase what you do, but it's so digestible that messages are retained by viewers more effectively, especially over time. Meanwhile, with Instagram, you can share your brand's visual world.
Give us a shout
If you'd like to know more about how to get all of the above up and running, don’t hesitate to contact The Penguins.