From clients to Twitter followers, I get a few people asking why I'm called sobananapenguin. The answer is surprisingly simple, logical, and will provide you with one of your five-a-day.
Back when I worked at Waterstones, I'd make penguins out of bananas (as you do). Later, as an account manager at a marketing company, my boss would tell me that my copywriting "reeked of Rich Sutherland" because you could always tell that I'd written it, regardless of subject matter. He would also say that it was "so Rich Sutherland", which was a little more pleasant.
I liked the thought of being named after a curved, yellow effigy of a seabird from the southern hemisphere, so for a few years adopted the handle bananapenguin on Facebook, banana_penguin on Twitter, and other variations across additional platforms. However, for someone who loves brand consistency, it was a fruity, flightless nightmare. So, last year, I combined my original username with the idea of everything I share being "so me", and thus sobananapenguin was born.
A pretty unexciting genesis story, yet people always smile and remember it afterwards, which is exactly what I want them to do.
What's the story behind your brand name? Let me know in the comments area below.
Author: Rich Sutherland, @beardybiscuits