Pinterest is now one of the fastest growing social networks, reaching the milestone of 100 million active users back in 2015. Essentially a virtual corkboard, Pinterest allows people to find, share and collect images and ideas that are of interest to them. With this in mind, it's a great platform for any business wishing to increase their online presence.
All you need to do is take a pinnable image (that is, any .jpg, .png or GIF with dimensions of at least 80 x 120) or share a link that includes an image, give it a good, keyword-rich description, and pin it to a relevant board. Still not convinced? Read on to discover our top reasons why you should set up a Pinterest business account.
Intensify your traffic
Get instant exposure for your content by simply sharing it with your followers. Your image will appear on the feeds of anyone who follows your boards and potential customers will be able to click the link back to your website.
By using buzzwords in your descriptions and titles, your articles will appear when someone carries out a relevant search, bringing even more possible clients to your page. (Due to the ideas sharing nature of Pinterest, users search for topics more often than they do on most other social media platforms.)
Go even further by joining forces with fellow pinners to create a group board. Sharing your content this way will make it visible to the other collaborators and their followers, increasing the chance of a click-through.
Improve your Google Search ranking
Search engine ranking is important for any business that strives for a strong digital presence. However, as most of us know, it is extremely difficult to persuade Google to feature you on the first page of results. Fantastic news though: well-curated boards often appear on page one of a niche search. This means that even the smallest of businesses can get a link to their site to appear high up in Google rankings – all you need is a decent board, swarming with searchable and closely connected keywords.
As you can see from the screenshot below, Pinterest is the #5 ranking on the first page of a Google search for “Summer Garden Party”.
Increase the longevity of your content
Usually, once you share your content on Facebook and Twitter, it will inevitably disappear from your audience’s feeds after a few days, and sometimes even in a few hours. Unless you keep re-sharing the piece, your followers may only see it once or not at all. Meanwhile, repeatedly tweeting about your new blog post or video will quickly become tedious and annoying. However, on Pinterest, even year-old images can still be easily accessed and shared, meaning an improved longevity for the content that you worked so hard to create.
The best part? Pinterest for business is completely free! Indeed, you can opt-in to their new paid advertising plan, but sharing your content for free is still highly effective. Moreover, unlike on many other social channels, you don’t necessarily have to be constantly active on the site. Due to the extended shelf life of your content, you need only pin one great article to each relevant board, and let the platform do the rest.
"Pinspiration" is a powerful thing and it’s spreading like wildfire. Users create boards to organise and document their lives, from planning their big day, to deciding on a haircut. Get inside your audience’s heads by seeing what interests them and which products and services relate to their lifestyles. You can also gain inspiration from influencers in your industry by keeping an eye on their pinning activity.
Whether or not you’re a business, we want to know how you use Pinterest. Leave a comment below, and make sure to check out our boards.