Blogging is great.
For businesses and organisations, a blog can improve your SEO due to Google's web crawlers being big fans of regularly updated content, placing your website a little higher in natural searches if your posts are of a high quality. A blog is also an excellent way to engage your followers, imparting information and getting your brand out there whilst giving people an opportunity to join the conversation.
Chances are that your readers will also share your blog if it's smart, useful, supporting a worthy cause or simply a good laugh, and this can only do positive things for your business, from traffic spikes to an increase in sales conversions.
You must surely have heard of James Dyson, the British designer and inventor (pictured below, pointing to where his ideas come from) that created the best vacuum cleaner in the world and named it after himself. Sadly for James, his creation didn’t replace the verb to 'hoover', so if you were to ask someone to “give the floor a quick dyson” they’d probably just give you an odd look.
From clients to Twitter followers, I get a few people asking why I'm called sobananapenguin. The answer is surprisingly simple, logical, and will provide you with one of your five-a-day.
Back when I worked at Waterstones, I'd make penguins out of bananas (as you do). Later, as an account manager at a marketing company, my boss would tell me that my copywriting "reeked of Rich Sutherland" because you could always tell that I'd written it, regardless of subject matter. He would also say that it was "so Rich Sutherland", which was a little more pleasant.
From soulful poets to Sunday crossword enthusiasts, the world is full of word lovers. But how about the letters that make up the words? No, scratch that: how about the design of the characters that make up the text, alphanumeric and punctuational alike?