Blogging is great.
For businesses and organisations, a blog can improve your SEO due to Google's web crawlers being big fans of regularly updated content, placing your website a little higher in natural searches if your posts are of a high quality. A blog is also an excellent way to engage your followers, imparting information and getting your brand out there whilst giving people an opportunity to join the conversation.
Chances are that your readers will also share your blog if it's smart, useful, supporting a worthy cause or simply a good laugh, and this can only do positive things for your business, from traffic spikes to an increase in sales conversions.
As a freelance writer, blogging can help you to achieve even more, and not just in terms of your monthly revenue.
I write posts for a variety of clients, from Days of the Year and Spoilt Rotten Gifts to First Hull Trains and wheeliebins.co.uk. Some of these are interspersed with contributions from the business owners, and others are run by me alone. In both cases, I find myself learning all manner of mini facts in the process.
In the last month, I've found out about the rise in sustainable energy in the Humber region, the best places to shop down London's Caledonian Road, different ways for theatre companies to secure funding, the specific benefits of static stretching and dynamic stretching, and the reason why compost stays warm. Unless you're constantly writing about something that you know everything about, there's no way you can't discover something new when blogging for a client.
I'd recommend a blog to any business: it's an ideal way to build digital audiences and keep your website fresh, all while communicating the company philosophy within the framework of a brand voice.
If you can't find the time to write a blog, be it long-term or just during busy periods, we can write one for you. Get in touch to find out more.
Author: Rich Sutherland, @beardybiscuits