Something consistently evident is the upsurge of brands working with bloggers as a way of marketing their products. This is because online creatives can really help boost your company’s identity with their already established social influence and digital skills. On top of this, many of them are more than willing to work alongside new and upcoming brands for a small fee or product compensation. We’ve rounded up five reasons why brands should seriously consider working with bloggers.
A study by Research Now showed that 84% of consumers buy a product based on reading about it on a blog – this process was mainly carried out with people aged 18-34. And it’s true; bloggers, however small their readership, can have a significant influence over their audience, especially if they produce quality and trustworthy content. It’s kind of like a virtual recommendation from a friend; you’d trust your friend over a TV advert or paid promotion in a glossy magazine, wouldn’t you?
Social media presence
Many bloggers have already built up a loyal and interactive following across a variety of digital platforms, such as Twitter, Instagram, Facebook, Pinterest and YouTube. After collaborating with brands, writers will more than likely want to share their work on the above sites, which doubles as exposure for the product you're aiming to sell. Even if you’re not directly working with bloggers, you can receive support by simply interacting with them on social media and showing interest in their work. It’s definitely an “I’ll scratch your back if you scratch mine” scenario in most cases, providing the relationship remains genuine.
There are blogs out there for almost every niche, which already have the attention of your brand’s target audience. Whether you’re a beauty company looking to appeal to females between the ages of 15 and 35, or a family travel agent hoping to sell to parents, the plethora of blogs that have sprung up in recent years means that your topic is probably covered by someone. By working with writers who have already gained your key demographic's trust, you can instantly and easily engage with prospective buyers.
Work with creative people
Collaborating with imaginative thinkers can also be very fun and inspiring. These people have the ability to produce amazing quality content, which is often complemented by beautiful photography and film. Working with them could open up many unique opportunities and the chance to create something wonderful. So, if you’re stuck in a rut with marketing campaigns or bogged down in statistics, getting in touch with someone who loves what they do may be the key to your future growth.
Receive honest feedback
Many bloggers started out by sharing their opinions about the products or services they use on a daily basis. Although many are now paid to write for brands, there are plenty of bloggers out there, new and old, who still pride themselves on giving sincere reviews. By sending your service or product out for testing, you could acquire not only amazing coverage, but also key insight into how to develop your brand further in the most suitable way.
Are you a brand that works with bloggers or interested in finding out more? Or maybe you’re a blogger yourself? Post your opinions, questions and top tips in the comments section below.