Why Does My Business Need a Blog?

Here at sobananapenguin, we think it’s super important to have a blog on your website. That’s why we write one, and that’s why we've written this blog post. Here are a few key reasons why you should set one up too. 

Blogging drives traffic to your website
 
Having a simple landing page for your brand is fine, but only people who already know about your business are going to search for you on Google. If you want a stream of new customers, blogging is the way forward.
 
A carefully considered, consistent and well-written blog can help potential buyers to find your website in many ways. It could be anything from your Google Search ranking improving to increased visibility on social media. Whatever the case, it’s all good.  
 
Write articles that are helpful and easy to read. Focusing on topics related to your service or products will increase the likelihood of being found by people in need of your particular service. 

​Blog posts are extremely shareable on social media
 
Coming up with thought-provoking and engaging content in less than 140 characters can be difficult. And it’s all well and good sharing other people’s insightful articles and posts, but what about driving traffic to your own website?
 
This is where blog posts come in very handy. If you’ve written something great on your blog, the next step is to shout about it on social media. Post the link along with a brief description and perhaps a couple of relevant hashtags – this can really boost your website views. 

Everyone loves a freebie
 
It’s true, offering some free advice here and there can really help with growing your business. Sure, you don’t want to give everything away absolutely free, but sharing a few actionable morsels now and again will build trust with potential customers.
 
Tailor articles to your target audience. If you own a swimwear range, offer advice about swimming techniques or healthy lifestyle tips. If you’re stuck for topics, check out our list of blog post themes for startups.

Writing can help you to focus your own ideas
 
A lot of people find it extremely useful to note down and carve out their brand’s voice and values. It’s a great way for new businesses and startups to discover what direction they want to go in next and refocus their strategy. 

It's also a great opportunity to discover any discrepancies between core mission and service delivery. For example, if you sell training workshops, you really should be keeping up to speed with the latest methodologies.

A blog helps to create a brand identity
 
By running a blog, you can start to tell your brand’s story and develop your voice as a business. Customers will be able to get a real feel for who you are, what you do, and your philosophy.

​Reading about an incredible thing that you’ve done as a company could be what drives a person to invest in your product or service. 

​Still don't know what to write about, find it difficult or can't find the time? Blogs are one of our specialist services, so please do get in touch for a tailored quote.