Psychology and Marketing

Chloe Ashton, a Psychology student at the University of Hull, is doing remote work experience with sobananapenguin. For the last few weeks she's shared interesting thoughts about design and marketing, so this time we thought it would be nice to hear how she thinks her degree will benefit a career in this industry.

A Psychology degree is obviously useful for going into the field of psychology and research after graduating. However, not many associate the degree with marketing. Nevertheless, psychology has many transferable skills that can prepare a student to work in marketing and design.

Psychology mainly researches around human behaviour and why individuals or groups act in a certain way. This is very useful for marketing, as the transferable skill of understanding consumer thoughts and behaviours can help to predict individual or group trends that may influence sales. It can also be used to determine what a particular audience is looking for within a campaign or product, as psychology teaches you to understand how people decide what to put time and money into. This is useful because marketers are required to recognise who the target audience is, know what the consumer is looking for, and how to encourage them to make a purchase.

Psychology is also very statistic-based, which is extremely beneficial for analysing and understanding data. This ensures a marketer can deal with admin tasks as well as the creative aspects of their role. Alongside statistics, the degree will prepare any graduate to work in marketing, as it teaches and helps them to improve their writing skills for any audience. This will be useful when working with a large variety of clients with different business ventures.

Additionally, a Psychology degree is assessed in many ways, including essays, designing experiments, presentations, exams, producing videos and even building websites. These techniques are developed over the three years of the course and produce great transferable skills for any job, but especially marketing as it prepares students to communicate, design, and present confidently in front of others.

As well as the techniques taught within the degree, the overall university experience helps students to gain motivation and the ability to meet deadlines. You can find out more about what a Psychology degree involves on the University of Hull website.