Fashion Feature: Taylor&Stafford

Taylor&Stafford is a start-up lifestyle brand based in Hull and created by brothers Josh, Jack and Max. Promoting FamilyFirst since 1990, the trio are inspired not just by their passion for art, music, and sport subcultures, but also their love for each other. We caught up with Jack, who spoke about his main influences of “being a designer, painting graffiti, travelling, exploring, meeting new people, and music.”

Starting off small, Taylor&Stafford released its first pieces this spring, and a range of beautifully designed printed logo T-shirts, hoodies and tote bags can now be purchased from the online store. Impressively, they sell affordable Earth-positive clothing, which is 100% organic and climate neutral, setting the brand miles apart from the often unsustainable fast-fashion industry. The pieces are simple yet bold, featuring the Taylor&Stafford signature and FamilyFirst mantra. Jack enthused that although the label is small at the moment, they have big ideas and hope to push themselves further in the future, but for now they are keeping things simple.

Using a home video style of teaser, they go behind the scenes on their recent shoot for their spring/summer lookbook, with snaps showcasing their new designs against the backdrop of the Humber Bridge and surrounding area. This fun shoot illustrates a strong family ethos and pride for their home city, Hull. Their Instagram action shots also reflect their enthusiasm for extreme sports and the outdoors.

Creating a commercial identity can seem daunting but it is certainly not impossible. This local company has shown that with a bit of hard work, your creative ideas can become amazing realities. The brothers have incorporated their joy for sport, urban activities, travel and family and produced something unique – with minimal environmental impact!

Jack’s zest for exploring and adventure seeps through in his advice for starting up a business. He believes that ”if there is something you have wanted to do or have been dreaming of, then do it. Don’t waste time thinking about it.” A lesson a lot of prospective entrepreneurs can learn from.

To see the new pieces from Taylor&Stafford, visit their website and keep up with the brand’s progress by following them on Facebook and Instagram.

Author: Courtney Farrow