​Why Social Media is Important for Businesses

For some people, social media is an outlet for their inspirations, their creativity and their wisdom. For others, it’s a great place to share with the world what they had for breakfast. However, it should not be regarded as a trifling fancy for the younger generation. Whether or not Facebook and Twitter pass the test of time is beside the point, the fact is that billions of people use social media right now, and it is right now that you want your business to be relevant.

It’s no longer enough to just rely on incoming web traffic when all your competitors have social media accounts sending people their way on a daily basis. If you’re still on the fence about whether or not you want your business to become open to the world on a whole new level, here are some facts that might sway your opinion.

Improved brand recognition
You don’t need every follower under the sun in order to have a recognisable business; it only takes one follower to share your posts for you to be noticed by hundreds of people scrolling through their news feeds. Alternatively, a potential customer might become better acquainted with your brand after seeing your presence on multiple networks.

Increased digital publicity
You no longer have to wait days, or weeks, to showcase the latest development in your business; through social media, you can immediately show off your latest enterprise. Statistics have proven that interacting through social media networks even just 2-3 times per week can significantly increase your online presence in both traditional and digital marketplaces, meaning you’re building new relationships outside the confined space of your workplace.

​Higher brand authority
Your interaction with customers through social media makes them feel more comfortable talking both to you and about you. Whenever a customer wants to compliment a business or product, they turn to social media to do so. A customer’s good reviews and comments can influence others to get involved in your business, and if you get on board somebody who has even a slight media influence (such as on Twitter), your traffic can suddenly skyrocket.

Improved brand loyalty
Businesses that engage with customers on social media undoubtedly benefit from much higher customer loyalty. The ability to interact and connect with businesses so readily allows the customer to become loyal because of how easy it is to share the products they buy, or the benefits they receive from being connected to such a business. 

Richer customer experiences
By having a strong social media presence your business not only shows that it’s active, but also that it is approachable. If a customer, or potential customer, has any questions and they see that your business is actively posting every day, they’ll feel comfortable knowing they won’t be waiting too long for a reply. Not to mention how easy it is for customers to tag or link your business into social media posts, sharing descriptions of how much they enjoy your service.
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Improved customer insights
Social media gives you the opportunity to learn what your customers are interested in and how they behave, and you truly can’t pay enough for this kind of insight. For example, you could monitor user comments to see what people think of your business directly. You can also see which types of content generate the most interest and then create more of that type on a regular basis. Additionally, you can measure the different conversions across various social media channels and eventually find a perfect balance between Twitter, Facebook, Instagram and others to generate revenue.
 
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Hopefully this has opened your eyes to just some of the many benefits social media management can offer. Although you may only see it as a way of casually sharing your thoughts with friends, your business will undeniably benefit from having a strong social media presence. Don’t have time? Get in touch today to find out about our flexible Social Media Management service, which starts from just £200 per month.