It would be so easy if a business could offer an awesome product or service and get lots of customers without lifting a finger. Unfortunately this isn't the case, as people need to first find your website and then engage with its content, which should be designed to encourage further interaction. This could be a direct enquiry or something else, such as to sign up to a newsletter, join a webinar, follow your brand on social media, or download a brochure. Whatever the case, the call to action won't be followed if the copy doesn't immediately grab the visitor's attention like a penguin eating a banana. (Admit it, that grabbed your attention.)
Professional copywriting is essential for all types of businesses, regardless of shape, size and sector. Whoever your ideal customers are, they want to be communicated to in a clear and honest way that reflects your unique voice. Easier said than done though, as copywriting for digital platforms can be a highly complex process.
Even if you know your company inside out, writing about it can be very tricky. Have you, for instance, used language that suits the style of your brand and the preferences of your customer base? You may have carried out a spellcheck but what about the sentence structure - does it naturally flow and convey your core messages with ease? And then there's search engine optimisation, or SEO, which is what helps Google to list your website in relevant searches. There are multiple factors involved in this alone, including keywords, content length, uniqueness, clarity and readability.
Strong communication is the heart of effective content marketing, and words are the lifeblood that runs through it. Your website could look tickety-boo and have superb SEO, yet poorly written or just plain dull content will instantly switch off the visitor's interest. When done well, web copy doesn't only inform and explain, it also leads to the reader spending more time on your site, clicking on other content, following a call to action, and progressing along your sales funnel faster than you can say "Now that there is mighty fine copy!"
Need messages that pop? No worries, we offer all types of copywriting, including:
Over the years, sobananapenguin has delivered engaging copy for all kinds of businesses in Hull and across the UK. These include accountants, solicitors, engineering consultancies, retailers, IT specialists, arts organisations, educational institutions, and companies in many other sectors. Projects have ranged from single sentences for online campaigns, to tens of thousands of words to fill entire websites. As for the style, we can assume any tone of voice you wish, from friendly and quirky to corporate and authoritative. Put simply, we're super-duper versatile.
Does this sound like something that will help your business to grow? Yeaaahhh, you know it does, you cheeky chaffinch. All you need to do now is fill in the form below and our Managing Director, Rich Sutherland, will get back to you in a jiffy.
P.S. We like to give people all of the info they need to make an informed decision, so here are our prices:
Professional copywriting is essential for all types of businesses, regardless of shape, size and sector. Whoever your ideal customers are, they want to be communicated to in a clear and honest way that reflects your unique voice. Easier said than done though, as copywriting for digital platforms can be a highly complex process.
Even if you know your company inside out, writing about it can be very tricky. Have you, for instance, used language that suits the style of your brand and the preferences of your customer base? You may have carried out a spellcheck but what about the sentence structure - does it naturally flow and convey your core messages with ease? And then there's search engine optimisation, or SEO, which is what helps Google to list your website in relevant searches. There are multiple factors involved in this alone, including keywords, content length, uniqueness, clarity and readability.
Strong communication is the heart of effective content marketing, and words are the lifeblood that runs through it. Your website could look tickety-boo and have superb SEO, yet poorly written or just plain dull content will instantly switch off the visitor's interest. When done well, web copy doesn't only inform and explain, it also leads to the reader spending more time on your site, clicking on other content, following a call to action, and progressing along your sales funnel faster than you can say "Now that there is mighty fine copy!"
Need messages that pop? No worries, we offer all types of copywriting, including:
- Web copy
- Blog posts / news articles
- Press releases
- Email campaign copy
- Video scripts
- White papers, brochures and downloadable resources
Over the years, sobananapenguin has delivered engaging copy for all kinds of businesses in Hull and across the UK. These include accountants, solicitors, engineering consultancies, retailers, IT specialists, arts organisations, educational institutions, and companies in many other sectors. Projects have ranged from single sentences for online campaigns, to tens of thousands of words to fill entire websites. As for the style, we can assume any tone of voice you wish, from friendly and quirky to corporate and authoritative. Put simply, we're super-duper versatile.
Does this sound like something that will help your business to grow? Yeaaahhh, you know it does, you cheeky chaffinch. All you need to do now is fill in the form below and our Managing Director, Rich Sutherland, will get back to you in a jiffy.
P.S. We like to give people all of the info they need to make an informed decision, so here are our prices:
- Copywriting: £10 + VAT per 100 words (the average webpage is 500 words)
- Blog post (500 words): £50 + VAT
- Press release: £50 + VAT
- Press release distribution: £200 + VAT
- Email campaigns: £65 + VAT (including design)