Getting the word out 

Right then, you have a product, a service or a brand and it's absolutely amazing. That's a cracking start. You've told your friends and family all about it, maybe even mentioned it to someone you met in the pub or an old lady at the bus stop. Again, your passion is fantastic. But what now? 
 
If your target audience doesn't know what your business offers, you might as well not offer it in the first place. This is where digital marketing comes into play. 
 
 
 

Shaping your brand 

Digital marketing is wide-ranging and can be difficult to manage on your own. It’s a lot of hard work and requires time, patience and specific skills, covering everything from strong web copy that's SEO compliant, to engaging social media activity, eye-catching email campaigns and blog posts that make the reader go "Right, okay, let's find out a bit more". 
 
As with any other element of a company's operations, the key components here are quality, consistency, relevance and value, so creating content that's vague, sporadic, repetitive or slapdash simply won't do the trick. 
 
 
 

The winning combo 

For a business to get the greatest return on investment from its digital marketing, numerous boxes need ticking off: 
Solve a problem, fill a need 
This is absolutely crucial, as otherwise what's the point of it? Solving problems and filling needs are what your business does – an accountant naturally solves the problem of financial confusion, whereas a coffee shop fills the need of a caffeine fix in pleasant surroundings. Your digital marketing should perpetually demonstrate how your business is the perfect solution, enabling the viewer to immediately understand why they should choose you over others. 
Engage interest 
Some digital marketing is just plain dull. Even worse, many businesses post constant adverts, which is the online equivalent of a flyer being shoved through your letterbox on a daily basis. This will never truly engage the visitor's interest and could actually do the opposite, repelling them away from your business and towards a competitor. When your content is interesting, you instantly grab attention and begin the process of communicating clear messages. 
Reflect your brand 
Your business is unique and your digital marketing activity should be too. It's easy to piggyback on a trend or try something simply because it's popular with certain audiences, but does it accurately reflect your mission, vision, service offering and company culture? You have a clear voice and your digital marketing needs to convey it at all times. We make sure that everything you say is spot on, helping to establish a strong personality for your brand. 
Solve a problem, fill a need 
This is absolutely crucial, as otherwise what's the point of it? Solving problems and filling needs are what your business does – an accountant naturally solves the problem of financial confusion, whereas a coffee shop fills the need of a caffeine fix in pleasant surroundings. Your digital marketing should perpetually demonstrate how your business is the perfect solution, enabling the viewer to immediately understand why they should choose you over others. 
Engage interest 
Some digital marketing is just plain dull. Even worse, many businesses post constant adverts, which is the online equivalent of a flyer being shoved through your letterbox on a daily basis. This will never truly engage the visitor's interest and could actually do the opposite, repelling them away from your business and towards a competitor. When your content is interesting, you instantly grab attention and begin the process of communicating clear messages. 
Reflect your brand 
Your business is unique and your digital marketing activity should be too. It's easy to piggyback on a trend or try something simply because it's popular with certain audiences, but does it accurately reflect your mission, vision, service offering and company culture? You have a clear voice and your digital marketing needs to convey it at all times. We make sure that everything you say is spot on, helping to establish a strong personality for your brand. 
Start conversations 
The beauty of digital marketing is that it doesn't have to be a one-way channel. Through social media, blog comments and email campaigns, your business can have valuable conversations with visitors, gradually converting a “meh” into a “my goodness, yes!” 
Be responsive 
Having a natter with someone online is brilliant, but there's a lot more to factor in. Whether it's in the form of comments, tags, direct messages, hashtags, reviews or general mentions, leaving a digital interaction hanging is a big no-no. We’ll stay on top of this activity, as it really pays off and plays a central role in growing your brand's reputation. 

How much does it cost? 

We like to give people all of the info they need to make an informed decision, so here are our prices up front: 
Copywriting 
£12 + VAT per 100 words (the average webpage is 500 words) 
Blog post 
£60 + VAT for 500 words 
Social media management 
Flexible pricing but our most popular package is £300 + VAT p/m for daily posts 
Press release 
£75 + VAT 
Graphic design 
Priced according to brief 
HTML email campaigns 
£60 + VAT 

Like the sound of it? 

We work with businesses and agencies in Hull and across the UK, so get in touch and let us know how we can help. 
Set up a meeting 
Book a phone call or video meeting with Rich by clicking the Calendly icon below. 
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