Getting the word out
Right then, you have a product, a service or a brand and it's absolutely amazing. That's a cracking start. You've told your friends and family all about it, maybe even mentioned it to someone you met in the pub or an old lady at the bus stop. Again, your passion is fantastic. But what now?
If your target audience doesn't know what your business offers, you might as well not offer it in the first place. This is where digital marketing comes into play.

Shaping your brand
Digital marketing is wide-ranging and can be difficult to manage on your own. It’s a lot of hard work and requires time, patience and specific skills, covering everything from strong web copy that's SEO compliant, to engaging social media activity, eye-catching email campaigns and blog posts that make the reader go "Right, okay, let's find out a bit more".
As with any other element of a company's operations, the key components here are quality, consistency, relevance and value, so creating content that's vague, sporadic, repetitive or slapdash simply won't do the trick.
The winning combo
For a business to get the greatest return on investment from its digital marketing, numerous boxes need ticking off:

Start conversations
The beauty of digital marketing is that it doesn't have to be a one-way channel. Through social media, blog comments and email campaigns, your business can have valuable conversations with visitors, gradually converting a “meh” into a “my goodness, yes!”

Be responsive
Having a natter with someone online is brilliant, but there's a lot more to factor in. Whether it's in the form of comments, tags, direct messages, hashtags, reviews or general mentions, leaving a digital interaction hanging is a big no-no. We’ll stay on top of this activity, as it really pays off and plays a central role in growing your brand's reputation.
How much does it cost?
We like to give people all of the info they need to make an informed decision, so here are our prices up front:
Copywriting £12 + VAT per 100 words (the average webpage is 500 words) |
Blog post £60 + VAT for 500 words |
Social media management Flexible pricing but our most popular package is £300 + VAT p/m for daily posts |
Press release £75 + VAT |
Graphic design Priced according to brief |
HTML email campaigns £60 + VAT |