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22/11/2020 0 Comments

The Importance of Blogging

Our remote work experience student, Chloe Ashton, takes a look at how a regular blog can help a business to grow.
A young man sat on a sofa and writing a blog on his laptop.

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16/11/2020 0 Comments

Social Media and Digital Marketing

Remote work experience student Chloe Ashton shares more of her thoughts about digital marketing, this time focusing on the power of social media.
Facebook reaction icons painted on a wall.

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9/11/2020 0 Comments

Psychology and Marketing

Chloe Ashton, a Psychology student at the University of Hull, is doing remote work experience with sobananapenguin. For the last few weeks she's shared interesting thoughts about design and marketing, so this time we thought it would be nice to hear how she thinks her degree will benefit a career in this industry.
A bearded man holding a string of lights in front of his eye.

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2/11/2020 1 Comment

The Goals of Digital Marketing

Here's some more interesting insight from Chloe Ashton, a University of Hull student who's joined us for remote work experience.
Strategy is an integral part of a digital marketing plan.

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26/10/2020 0 Comments

Digital Design is a Need, Not a Want

Chloe Ashton is a student at the University of Hull and currently undertaking work experience at sobananapenguin. In this blog post she shares her thoughts on why digital design is so important for businesses of all shapes and sizes.
A designer creating a digital greeting on a tablet.

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12/10/2020 0 Comments

The Evolution of Tech and its Impact on Digital Design

Chloe Ashton is a student at the University of Hull who's carrying out remote work experience at sobananapenguin. In this blog post she looks at how technological developments have allowed digital design to become more popular.
A woman creating digital designs on a graphics tablet.

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4/10/2020 0 Comments

Meet Chloe

Chloe Ashton is working with The Penguins for a little while and helping us out with lots of bits and bobs. We asked her to introduce herself and tell us why she chose sobananapenguin for work experience.
Chloe has joined us for work experience.

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25/7/2020 0 Comments

Tiny Tales for People in a Hurry

Now then, Rich Sutherland here. How’s it going? You've all seen that I provide copywriting and blog writing services through sobananapenguin, but did you know that I’m also a writer of fiction in my spare time? If this interests you, I’d like to borrow a few minutes of your day to tell you about my current project.
Rich Sutherland holding a yellow typewriter against a wooden backdrop
Photo by Emmerson Films

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20/7/2020 0 Comments

Guaranteed Press Coverage for Businesses in the North

Whether your business is just starting up or has been operating for years, regular press coverage is an essential part of growing your brand and attracting new customers. 
A woman's hand holding a smartphone showing the Business Up North homepage

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25/6/2020 1 Comment

Social Media Plays a Crucial Role in the Future of Business

​Social media has seen a lot of changes in the short time we’ve had it in our lives. Though we use it for everything from idle chatter to heated discussions, perhaps the largest development is how integral it has become to brand awareness, customer service and sales. As the way in which we do business continues to evolve, an active presence on social media has never been more important for companies of all shapes and sizes.
Businesses need to use social media as a platform for engagement and customer service

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